Clearsense
About Clearsense
Clearsense is a technology company based in Jacksonville, Florida providing organization stakeholders with the ability to unlock the power of their disparate data sources to lower costs, increase revenue opportunities, and improve outcomes.
Responsibilities
Clearsense contracted me as a freelancer to create their logo and website. After delivering a successful identity package, our professional relationship blossomed and I was brought on board as their creative director to oversee the product design, marketing, and creative strategy of the company. Our creative team worked closely with the VP of Marketing to develop a very stellar and effective communications plan, which seamlessly integrated both his marketing plan and my creative strategy towards a more recognizable brand.
Deliverables
Brand Strategy, UX/UI, Creative Direction, Marketing
Year
2014-2018
Developed for healthcare.
Directed by analytics.
Delivering analytics in the form of a visual representation that makes sense, is no simple task. Teaming up with subject matter experts, creative leads, and product directors to strategize on a clear and concise messaging platform was detrimental to the successful delivery of their website.
PIPELINE ROI
We oversaw the ideation and production of our booth at Healthcare Information Management Systems Society (HIMSS), which is the nation’s largest healthcare IT convention.
Merging Clearsense and Optimum Healthcare IT as partners at this event was a strategic move, as it resulted in maximum exposure bringing over 50 potential leads to Clearsense’s pipeline.
CLEAR MESSAGING
Healthcare professionals are not technology-savvy compared to data analysts and experience engineers. After analyzing past, present, future scenarios in the healthcare market, the brand messaging was clearly translated into visual collateral which not only captivated the audience, but also delivered a clear and concise message.
