badFish co. is a modern outerwear brand dedicated to supporting the offshore sport-fishing culture, while educating on global conservation practices of Earth’s pelagic fishery. The Salt Factory, a sister company, also shares the same philosophy and is a client of mine as well.

I worked with badFish Co. to design a timeless logo and was responsible for the ideation and delivery of their visual brand. Introducing colors that were found in the pelagic zone of the oceans, I felt it was critical to apply those inspirational  hues of marine life to define the company’s vibrant personality.