What started as selling t-shirts out the back of a van in sandy Pensacola Beach, Florida – culminated into an online trend catering to surfers and beachgoers alike.

The minds behind Pelican Wear invited me to help them with discovering their logo. From sketching to conceptualization – a very simple yet sleek brand mark was born. To nurture this newfound brand mark, I took the liberty to develop the brand strategy while maintaining the company’s overall identity through their online store which was developed using Shopify.